师资力量
市场营销系

2018.09-2022.06中国人民大学商学院市场营销专业博士

2016.09-2018.06吉林大学商学院企业管理专业硕士

2012.09-2016.06吉林大学商学院市场营销专业学士

期刊论文

1.Zhang, Hongli, Ruiqin Li, Ann Veek and Hongyan Yu. 2021. Peer Influence on Teenagers’ Preference for Brand Name Food Products: The Mediation Effect of Peer Identity.International Journal of Consumer Studies.

2.李瑞芹,郭国庆. 2022.食品信息边界对健康性感知及购买意愿的影响.营销科学学报.

会议论文

1.Zhang, Hongli,Ruiqin Li, Ann Veek and Hongyan Yu. 2018. A Moderated Mediation Model of the Effect of Only- child Status on the Preference of Chinese Teenagers for Brand Name Food Products. American Marketing Association Annual Conference(AMA)2018.

2.Zhang, Hongli,Ruiqin Li, Ann Veek. 2020. Peers’ and Siblings’ Influences on Teenagers’ Preferences For Brand Name Food Products. The 45th Annual Macromarketing Conference.

3.Li, Ruiqin. 2020. Imperfect Boundaries: The Effects of Boundaries on Perceived Healthiness of Healthy Food. Association for Consumer Research Conference 2020.

4.Li, Ruiqin. 2021. The Shape of Crowding: The Effects of Social Crowding on Shape Preference. Association for Consumer Research Conference 2021.

5.Li, Ruiqin. 2021. Circular Shapes of Life: The Effects of Nostalgia on Shape Preference. Association for Consumer Research Conference 2021.

著作

1.市场营销学通论(第8版),中国人民大学出版社,2020年1月,参编(首届全国教材建设奖全国优秀教材);

2.市场营销学(第7版·数字教材版),中国人民大学出版社,2022年3月,参编。

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