师资力量
市场营销系

Asian Journal of Business Research编委

美国市场营销协会(AMA)会员及会议审稿人

海外华人学者营销协会会员

亚洲商业协会会员

2014年9月-2019年2月香港城市大学商学院市场营销专业博士

2011年9月-2014年6月南京大学商学院市场营销专业硕士

2007年9月-2011年6月山东大学管理学院国际贸易专业学士

Cai, S.,Wang, X.*,Ma, Y.,Zhou, X.andYang, Z.(2021), "Boundary spanner closeness to partner firm as relational governance in turbulent versus stable environments",European Journal of Marketing, Vol. ahead-of-print No. ahead-of-print.https://doi.org/10.1108/EJM-05-2020-0356(*Corresponding author, SSCI, JCR Q2)

Cai, Shaohan,Xiaoyan Wang*, Xinyue Zhou, Michael R. Hyman, Zhilin Yang. (2021). Political and Community Logics Jointly Affect ‘Social Distancing’ Compliance.Sustainable Cities and Society, 74, 103200.(*co-first author, SCIE, JCR Q1)

Cai, Shaohan, Minjoon Jun,XiaoYan Wang*, and Zhilin Yang. (2021). On boundary spanners and interfirm embeddedness: The role of guanxi institution in China.Journal of Purchasing and Supply Management,27(1), 100671.(*Corresponding author, SSCI, JCR Q1)

Wang, Xiaoyan,Ping Li, Yi Zheng, Ling Jiang, and Zhilin Yang. (2021). Salespersons' self-monitoring, psychological capital and sales performance.Asia Pacific Journal of Marketing and Logistics. Vol. ahead-of-print No. ahead-of-print.https://doi.org/10.1108/APJML-04-2020-0262.(SSCI, JCR Q2)

Ge, Ling,Xiaoyan Wang*, and Zhilin Yang. (2021). The strategic choice of contract types in business process outsourcing.Business Process Management Journal.27(5), 1569-1589.(*Corresponding author, SSCI, JCR Q3)

Wang, Xiaoyan, Haibo Raymond Pan, Nibing Zhu, and Shaohan Cai. (2020). East Asian films in the European market: the roles of cultural distance and cultural specificity.International Marketing Review. 38(4), 717-735.(SSCI, JCR Q2)

Wang, Guocai,XiaoYan Wang, Yu Long, Wee Chow Hou, and Lim Ai Ching. (2015). Buyer Loyalty in Business Markets: Can the Firm and Salesperson Get What They Truly Desire? Journal of Business-to-Business Marketing, 22(3), 197-210.(SSCI)

Wang, Guocai, Shanliang Li,Xiaoyan Wang, and Xifeng Wang. (2015). Do salespeople's in-role and extra-role brand-building behaviors contribute to customer loyalty transfer?Social Behavior and Personality: an international journal,43(1), 153-166.(SSCI)

Wang, Guocai,Xiaoyan Wang*, & Yi Zheng. (2014). Investing in Guanxi: An Analysis of Interpersonal Relation-Specific Investment (RSI) In China.Industrial Marketing Management,43(4), 659-670.(*Corresponding author, SSCI)

Wang, Xifeng, Guocai Wang,Xiaoyan Wang,Chow Hou Wee, and Elison Lim. (2014). Unpacking the Black Box of Multifocused Customer Loyalty.Social Behavior and Personality: an international journal, 42(6), 959-968.(SSCI)

一、课题项目(主持)

2021.01-2024.12,“外部突发事件对本土企业及跨国公司的市场战略影响” (72072152),国家自然科学基金,重要参与者

2019.01-2021.12,“两全其美:供应商的影响策略在客户创新采用中的作用(Best of Both Worlds: The Role of Supplier Influence Strategies in Customer Adoption of Innovations)”,香港研究资助局,共同主持人