姓名

布乃鹏

所在教学单位

（教学人员）

旅游管理系

职称

副教授

导师情况

硕士生导师

职务或学术兼职

1. 联合国世界旅游组织专家 Member of UNWTO Tourism Experts Panel

2. 亚太旅游协会中国专家 Member of PATA Tourism Experts Panel

3. 世界旅游互联网大会副秘书长 Deputy Secretary General, International Smart Tourism Conference

4. 美国饭店协会教育学院注册高级教育导师 Certified Hospitality Educator, CHE

5. 山东大学威海国际旅游科学研究院副院长

6. 旅游管理系主任

7. 山东省习近平新时代中国特色社会主义思想研究中心 特约研究员

8. 国家全域旅游示范区评审专家

9. 教育部学位中心研究生论文评审专家

10. 威海市旅游行业协会监事长

11. 贵州省台江县文化旅游产业发展咨询顾问

12. Coordinator, UNWTO/PATA Forum on Tourism Trends and Outlook

13. International Journal of Contemporary Hospitality Management 审稿人

14. Tourism Management 审稿人

15. Journal of Hospitality Marketing & Management 审稿人

16. International Journal of Hospitality Management 审稿人

17. Journal of Destination Marketing &   Management 审稿人

18. Current Issues in Tourism 审稿人

19. Journal of Sustainable Tourism 审稿人

20. Asia Pacific Journal of Tourism Research 审稿人

21. Journal of Hospitality and Tourism Insights 审稿人

22. Tourism Review审稿人

23. Journal of China Tourism Research编委

24. 《旅游论坛》审稿人

联系方式

bunp@sdu.edu.cn

研究领域

1. 旅游规划与开发

2. 乡村振兴与共同富裕

3. 旅游文化

4. 旅游人力资源管理

主讲课程

1. 旅游目的地管理

2. 旅游与文化

3. 旅游人力资源管理

4. 社交礼仪与商务谈判

教育经历

2014.08 - 2018. 09 香港理工大学酒店及旅游业管理学院 旅游规划专业博士

主要论著

著作：

1.   Hospitality Service English. Beijing, China: China Business   Press, 2013

2. Tourism Psychology.   Beijing, China: China Tourism Press, 2013

3. Enhancing Destination   Image and Competitiveness: A Tourism Planning Approach. Hong Kong:   International Science Publishing House, 2019

4. 上海旅游高质量发展体系研究. 中国商务出版社，2019

5. 超大城市周边乡村旅游实践与案例. 上海交通大学出版社，2021

6. Tourism planning in China.   ENCYCLOPEDIA OF TOURISM MANAGEMENT AND MARKETING. 2022（Book Chapter）

7. 旅游目的地创新案例与原理，浙江大学出版社, 2022 (专著章节)

Academic Publications：

1. Kong, H., Wang, K., Bu, N, et al. (2022). 30 years   of AI research relating to the hospitality and tourism industry.   International Journal of Contemporary Hospitality Management. (SSCI).

2. Ji, X.; Wang, S.; Xiao, H.; Bu, N.; Lin, X.   Contagion Effect of Financial Markets in Crisis: An Analysis Based on the DCC–MGARCH Model.   Mathematics 2022, 10, 1819. (SSCI 通讯作者)

3. Liu M, Li Y, Pérez-Sánchez MdlÁ, Luo   J, Bu N, Chen Y, Bao J. Empirical Study on the Sustainable Development of   Mountain Tourism in the Early Stage of High-Speed Railways—Taking the   Southwest Mountainous Region of China as an Example. Sustainability. 2022;   14(3):1058. (SSCI)

4. Liu, M., Rodríguez, M.J.D., Wendy Gao,   B., & Bu, N. (2022). The influence of perceived demand and perceived   value result on tourist's behavioral tendencies: in the context of customized   tourism. Academy of Entrepreneurship Journal, 28(4), 1-16. (SJR 通讯作者)

5. 大力弘扬北京冬奥精神，《中国体育报》理论版，2022

6. Wang, S.; Lin, X.; Xiao, H.; Bu, N.; Li, Y.   Empirical Study on Human Capital, Economic Growth and Sustainable   Development:Taking Shandong Province as an Example. Sustainability 2022, (SSCI   通讯作者)

7. 弘扬北京冬奥精神 提升中国国家形象，《光明日报》，2022

8. Ji X, Dong F, Zheng C, Bu N. The Influences of   International Trade on Sustainable Economic Growth: An Economic Policy   Perspective. Sustainability. 2022; 14(5):2781. (SSCI)

9. Bu, N. T., Pan, S., Kong, H., Fu, X., & Lin,   B. (2021). Profiling literary tourists: A motivational perspective. Journal   of Destination Marketing & Management, 22, 100659. (SSCI)

10. Bu, N., Kong, H. Yi, S. (2021). Analysis on the   economic ecological environment and social effects of rural tourism   development. Fresenius Environmental Bulletin. (SSCI)

11. 弘扬“永怀精神”时代价值，赓续传承民族红色基因。学习强国，2021年11月22日

12. Kong, H., Yuan, Y., Baruch, Y., Bu, N., Jiang, X.   and Wang, K. (2021), "Influences of artificial intelligence (AI)   awareness on career competency and job burnout", International Journal   of Contemporary Hospitality Management, Vol. ahead-of-print No.   ahead-of-print. (SSCI)

13. 弘扬伟大建党精神，奋进新时代长征路。学习强国，2021年8月20日

14. Bu, N. T. , Xiao, H. , Kong, H. , & Dong, F.   C. . (2021). Impact of covid-19 on tourism industry: challenges and   opportunities. Journal of Management and Strategy, 12(2), 1. (ESCI)

15. Yuan, Y., Kong, H., Baum, T., Liu, Y., Liu, C.,   Bu, N., Wang, K., Yin, Z. (2021), Transformational leadership and trust in   leadership impacts onemployee commitment, Tourism Review. (SSCI)

16. 布乃鹏，旅游精准扶贫，赋能乡村振兴。《光明日报》，2020年12月18日

17. Haiyan Kong, Fevzi Okumus, Roya Rahimi, Naipeng Bu   & Zihan Yin (2021). Can Cruise Services Satisfy Chinese Outbound   Travelers? An Importance–Performance Analysis, Journal of China Tourism   Research (ESCI)

18. Shen, C. C., Loverio, J. P., Chen, L. H. & Bu,   N. T. (2021). The role of face (mien-tzu) in Chinese tourists’ destination   choice and behaviors. Journal of Hospitality and Tourism Management, 48,   500-508. (SSCI)

19. Li, Y.; Xiao, H.; Bu, N.; Luo, J.; Xia, H.; Kong,   L.; Yu, H. Configuration-Based Promotion: A New Approach to Destination Image   Sustainability. Sustainability 2021, 13, 12174. (SSCI 通讯作者)

20. 布乃鹏，弘扬红色文化，致力民族复兴。《光明日报》，2020年8月10日

21. Naipeng Bu, Xiaoxiao FU, Haiyan Kong, Fevzi   Okumus. (2020), A Transformation of the Mainland Chinese Market in Hong Kong’s Tourism   Industry. Journal of China Tourism Research. (ESCI)

22. 布乃鹏，激发内生动力，助力精准扶贫，《人民日报》，2020年4月29日

23. Naipeng Bu, Haiyan Kong, M. Saddam Hussain,   Sareema Fatima. (2020), Under the epidemic situation, the study of Bilateral   Trade Zone and Agreement between China and Korea. Journal of Management and   Strategy. (ESCI)

24. 布乃鹏，李娅南，孔海燕。基于fsQCA方法的区域旅游经济发展影响路径研究。东岳论丛，2020，09 (CSSCI)

25. Haiyan Kong, Naipeng Bu, Yue Yuan,   Kangping Wang, Liyuan Kong, Jin Wang. (2020). The Influence of Perceived   Internal Marketing on Employees’ Organizational Behaviors. Journal of   Management and Strategy. (ESCI 通讯作者)

26. Bu, N., Ng, Barry., Kong, H.   (2020). Research on the Influence of Big Data Knowledge Transfer on Value of   Co-creation and Competitive Advantage of Smart Tourism Destinations. ACM   International Conference Proceedings Series.（EI 检索）

27. Yanan Li, Naipeng Bu, Haiyan Kong,   Zihan Yin & Xiuchao Ji. (2020), Research on the key technology and system   architecture of smart research travel in Novel Coronavirus epidemic. Journal   of Physics: Conference Series (EI 检索 通讯作者)

28. Bu, N., Kong, H., Barry, N. J.,   Sun, N., Yin, Z. & Yu, J. (2020). A numerical study on the   competitiveness of china's cruise tourism under economic differences. Journal   of Coastal Research, 103, 1116.   (SSCI)

29. 布乃鹏，孔海燕，易顺。中国非正规就业女性化趋势分析。劳动经济评论，2020，3期 (CSSCI)

30. Bu, N. T. , Kong, H. , & Ye, S.   (2020). County tourism development in china: a case study. Journal of   China Tourism Research(4), 1-24. (ESCI)

31. 布乃鹏，孔海燕，易顺。代际视角下中国劳动力市场户籍工资差异研究。统计与决策，2020，12 (CSSCI)

32. Sun, N., Song, H., Kong, H., &   Bu, N. (2019). Development and validation of a hospitality idiosyncratic   deals scale. International   Journal of Hospitality Management, 102416. (SSCI 通讯作者)

33. 孔海燕，孔丽媛，布乃鹏，袁悦。智能型职业能力测量维度开发与验证。劳动经济评论，2019, 115-128.   (CSSCI)

34. Kong, H.,   Bu, N., Yuan, Y., Wang, K., & Ro, Y. (2019). Sustainability of Hotel, How   Does Perceived Corporate Social Responsibility Influence Employees’   Behaviors?. Sustainability, 11(24),   7009. 14. (SSCI 通讯作者)

35. 孔丽媛，孔海燕，布乃鹏。职业生涯管理与职业满意度:职业期望的中介作用研究。现代管理, 2019, 9(4),   488-496.

36. Kong, H., Okumus, F., & Bu, N. (2019). Linking   organizational career management with Generation Y employees’ organizational   identity: The mediating effect of meeting career expectations. Journal of   Hospitality Marketing & Management, 1-18. (SSCI)

37. 孔丽媛, 布乃鹏. 饭店职业生涯管理对员工情绪劳动的影响研究 [J]. 旅游论坛，2019, 06.

38. Naipeng Bu, Haiyan Kong, Steve Pan & Yue Yuan. (2019).   The Application and Development of e-Learning in Hotel Training Hong Kong   (EI 检索).

39. Orianne. D., & Bu. N. (2018). Annual Report UNWTO/CHIMELONG   Initiative Projects. Published by the World Tourism Organization (联合国世界旅游组织项目).

40. Bu. N. & Carter. R. (2017).   UNWTO General Assembly Smart Tourism Session Report (联合国世界旅游组织项目).

41. Naipeng (Tom) Bu, Di   (Steve) Xu, Fei (Emily) Zhong & Honggen Xiao. (2018). The 12th UNWTO/PATA   forum on tourism trends and outlook, Anatolia: An International Journal of   Tourism and Hospitality Research, DOI: 10.1080/13032917.2018.1546271

42. 布乃鹏，肖洪根, 孔海燕. 旅游目的地形象和竞争力分析 - 以云南丽江泸沽湖为例 [J]. 旅游论坛，2018, 11 (03)：102-112. (CSSCI扩展版)

43. Bu, N. (2018). The 22nd Session of the UNWTO General   Assembly – Special Session on Smart Tourism: Chengdu, China, 14-15   September 2017. Anatolia: An   International Journal of Tourism and Hospitality Research, 1-3.

44. Xu, S., L, M., Bu,   N., & Pan, S. (2017). Regulatory frameworks for ecotourism: An   application of Total Relationship Flow Management Theorems. Tourism Management, 61, 321-330.   (SSCI)

45. Bu, N. (2017). Toilet   Revolution as an Initiative for China’s Tourism and Social Development.   Journal of China Tourism Research, 13(3),   316-319. (ESCI)

46. Bu, N., & Xiao,   H. (2017). The 10th UNWTO/PATA forum on tourism trends and outlook: 20–22   October 2016, Guilin, China. Anatolia:   An International Journal of Tourism and Hospitality Research, 28(3),   459-461.

Conference & Forum

1. EMPIRICAL RESEARCH ON THE   EFFECTIVE CONNECTION BETWEEN POVERTY ALLEVIATION ACHIEVEMENTS AND RURAL   REVITALIZATION. 5th Global Tourism & Hospitality Conference, 13-14 June,   Hong Kong, 2022.

2. Digital Community Marketing:   Practical Mode of Marketing of Block Tourism in Post-pandemic Stage. 5th   Global Tourism & Hospitality Conference, 13-14 June, Hong Kong, 2022.

3. Li, Y, Huang, Y, Bu, N   (Tom), Kong, H, & Pan, S. Tourists' Perceived Deviation of Tourism   Slogans in the Construction of Destination Image: Taking Shandong Province as   an Example.

4. Wang W, Yin Q, Bu N,   Kong, H, & Xiao, H. A Study on Tourism Activation Mode of Ancient City   Cultural Heritage—Taking Taierzhuang Ancient City as an Example.

5. Sun, N., Bu, N., &   Kong, H. Understanding the success of hospitality i-deals negotiation:   Examining the individual and organizational effects.

6. Jennifer Loverio,   Li-Hsin Chen and Tom Bu. Understanding the meaning of face: Evidence from   Chinese tourists. APacCHRIE2020 (2020 APacCHRIE Conference)

7. Bu, N., Liu, Y. &   Kong, H. The Factors of Affecting Residents in Coastal Developed Areas to   Travel: Taking Haiyan County as an Example. International Science and Culture   Center for Academic Contacts (ISCCAC), 14-16 May 2019, Moscow, Russia.

8. Bu, N., Kong, H. & Yuan   Y. County tourism development in China: A case study. Hospitality Finance   & Economics Conference, 27-28 JUNE 2019, Switzerland.

9. Bu,   N., Kong, H., Steve Pan. & Yuan, Y. E-Learning Application and Current   Situation in Hong Kong Hotel. San Yan，Hainan,   China.

10. Liu,   Y., Kong, H. & Bu, N. The exploitation and marketing of cultural and   creative products by museums: taking the British Museum for instance. The 2nd   Global Congress of Special Interest Tourism & Hospitality (GLOSITH)   Conference, Taiwan, China.

11. Bu,   N., Kong, H. & Steve Pan. The Application and Development of e-Learning   in Hotel Training Hong Kong. 2019 APacCHRIE & EuroCHRIE Conference, Hong   Kong.

12. Steve   Pan & Bu, N. Visualizing Hotel Operating   Metrics – An Application of ggplot2 and R. 2019 APacCHRIE &   EuroCHRIE Conference, Hong Kong.

13. Wang,   X., Bu, N. & Kong, H. Big Data Promotes Tourism Destination Image and   Competitiveness: taking Weihai as an example. 2019 APacCHRIE &   EuroCHRIE Conference, Hong Kong.

14. Yin,   Z., Wei, W., and Bu, N. (2019, concurrent session oral presentation). Big   Data Promotes the Construction and Sustainable Development of Smart Tourism   Destinations: From the perspective of Value Co-creation and Knowledge   Transfer. 2019 APacCHRIE & EuroCHRIE Conference,   Hong Kong.

15. Kong,   H., Bu, N., and Yuan, Y. (2019, concurrent session oral presentation). The   influence of Chinese culture value on employees' Big-Five personality and   competencies. 2019 APacCHRIE & EuroCHRIE Conference, Hong   Kong.

16. Ng,   J. B., Bu, N., and Xiao, H. (2018, concurrent session oral presentation). Differences   of Asian Paradigm between Small-to-medium sized Hotel and International Hotel   Chain in Thailand. 2018 Asia Pacific (APac) Chapter Conference, 1st December –   3rd December, Ho Chi Minh.

17. Attend   the 12th UNWTO/PATA Forum on TOURISM TRENDS AND OUTLOOK, Guilin, China. 25   October – 27 October 2018.

18. Attend   the 7th UNWTO Global Summit on Urban Tourism, Seoul, Korea. 16 Sep – 19 Sep,   2018.

19. Bu,   N., Ng, J., & Kong, H. (2018, concurrent session oral presentation). How   Asian Culture Exists in Asian Branded Resort Hotel: Investigating the Effects   of Tangible Factors on Customer Experience. 2018 Asia Pacific (APac) Chapter   Conference, 1st December – 3rd December, Ho Chi Minh.

20. Bu,   N., Ng, J., & Tao, Li. (2017, concurrent session oral presentation). The   Influence of Asian Culture in the Asian Hospitality Management. 2017 Asia   Pacific (APac) Chapter Conference, 6th -8th December, Hong Kong.

21. Ng,   J. B., Bu, N., and Schuckert, M. (2017). Innovation in a Small Social   Enterprise Restaurant. The 3rd Global Tourism and Hospitality   Conference, June 5-7, Hong Kong, China.

22. Bu,   N., Ng, J., & Xiao, H. (2016, concurrent session oral presentation).   Travel agents and senior travelers’ markets in Hong Kong. China Tourism Forum   (8-10 October, Nanjing).

23. As   a coordinator, attended for “The 10th UNWTO/PATA Forum on Tourism Trends and   Outlook”, Guilin, China. 20-22 October 2016.

24. Attend   the “Human Resources Forum, Hospitality - People with Purpose 2016”, Hotel   ICON, The Hong Kong Polytechnic University. 25 Apr 2016.

25. The   research project was “The Application and Development of e-Learning in Hotel   Training Hong Kong”. 25th November 2015.

26. As   a coordinator, attended for “The 9th UNWTO/PATA Forum on Tourism Trends and   Outlook”, Guilin, China. 19-21 October 2015.

27. Luo,   W. B., Zhang, T and Bu, N. P. (2015). How Does Tourism Make Rural Land Use   More Sustainable: A Model from Guangshan Village, Changsha City, China?   Conference Proceedings of International Conference on: Sustainable Tourism   and Resilient Communities. Hong Kong, May 6-8.

课题项目与获奖

课题项目

1．参与2022年度山东省艺术重点课题：乡村振兴背景下章丘区三涧溪乡村研学旅游开发策略研究

2．主持2020年度山东省社会科学规划研究项目

3．主持中国博士后基金项目

4．参与国家社会科学基金项目“人工智能对文旅产业人才变革的影响及应对策略研究”，(20BGL159) 位次：1/11

5．参与国家社科重点项目 “中国社会科学研究的国际化及其影响力研究”

6．主持2021年山东大学实践教学研究项目

7．主持2021年山东大学（威海）研究生国际化课程

8．主持贵州省台江县全域旅游策划与开发

9．主持2020年山东大学研究生教育教学改革研究项目

10．推荐的威海市西山后村:“农户+合作社+公司”生态旅游开发，助力贫瘠乡村脱贫致富成功入选世界旅游联盟   (WTA) 旅游减贫案例集选

11．指导山东大学商学院本科生参加联合国世界旅游组织全球学生联赛

12．主持2020年度威海市统计局“威海市文化产业综合发展竞争力研究”课题

13．主持2020年度威海市社会科学重点研究课题“乡村振兴研究--激发内生动力与加大旅游开发的视角”

14．主持2020年度威海市委组织部课题“弘扬红色文化 致力民族复兴”

15．参与2020年度山东省社科规划研究项目“儒家文化与现代人才管理理论融合研究”主要参与者

16．国家留学基金委公派访学研究项目

17．参与山东省文旅厅“人工智能在康养旅游中的社会需求分析”研究课题

18．参与山东省人文社会科学课题“精准扶贫视域下村镇旅游非正规就业研究”基金项目

19．参与2018年创业类慕课建设课题，题目：《小城镇民宿创业》慕课建设研究

20．参与济南市国际旅游目的地营销和规划项目 (联合国世界旅游组织项目)

21．主持2019年服务威海软科学项目《威海市校地合作共建与协同发展年度报告》

22．负责云南省旅游市场战略分析与研究英文报告 (联合国世界旅游组织与云南省政府项目)

23．负责浙江省湖州市南浔区的整体旅游规划 (联合国世界旅游组织项目)

24．温泉旅游规划项目

25．日照绿茶品牌推广与营销策划

26．白沙滩小城镇概念规划

27．阳谷县交通运输局项目

28．山东大学（威海）2019年度教育教学改革研究项目

29．参与广州市哲学社会科学规划课题—广东旅游名镇自我就业效应实证研究：城乡协调发展的视角

30．参与中国教育部人文社会科学研究规划基金项 (14YJA630027), 生态安全视角下:湿地景区开发涉入、游憩冲击、社区冲突及其调控机制研究。

31．参与海南省自然科学基金项目, 基于层次分析法的海南医疗旅游目的地建设的策略研究。

32．云南丽江泸沽湖景区的旅游规划和开发, 对旅游可行性产品进行调研、分析、旅游产品策划。

获得奖励：

1. “青年中国行”第七届大学生暑期社会调研实践活动全国百强团队 优秀指导教师

2. 第十五届全国大学生节能减排社会实践与科技竞赛 优秀指导教师

3. 山东大学第四届青年志愿服务项目大赛 优秀指导老师

4. 第十二届山东省大学生创业计划大赛 优秀指导老师

5. 全国大学生海南自贸港旅游创新大赛 优秀指导老师

6. 2019-2020年山东大学商学院考核优秀

7. 受聘为“山东大学威海校区国际联络学者”

8. 山东大学威海校区线上教学征文大赛获三等奖

9. 2019-2020学年山东大学（威海）优秀本科生导师

10. 2019-2020学年山东大学学生社团 优秀指导教师

11. 2018-2019学年山东大学（威海）优秀本科生导师

12. 2018-2019学年山东大学学生社团 优秀指导教师

13. 获得 “第二十三次社会科学优秀成果奖” 二等奖

14. 获得“第二十二次威海市社会科学优秀成果”三等奖

15. 研发的《酒店在线预订咨询系统V1.0》软件荣获中华人民共和国国家版权局“计算机软件著作权登记证书”。

16. 研发的《智慧景区客流分析系统》荣获中华人民共和国国家版权局“计算机软件著作权登记证书”。

17. 荣获英国剑桥大学“创新创业”证书

18. 山东大学第十四次党代会精神征文活动中被评选为优秀征文

19. 获得了ISW (Instructional   Skills Workshop) 国际认证证书

20. Award“the Padma and Hari Harilela   Scholarship”in The Hong Kong Polytechnic   University

21. Award Doctor Scholarship in The Hong Kong Polytechnic University

22. Award“Albert Nelson Marquis Lifetime   Achievement”